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Why Get A Website?
One of the most common questions I get is, "Do I really need a
website?" It boggles the mind that there are still some businesses that
ask this question. Whether you sell industrial popcorn machines all
over the world, or you're the guy selling paper bags of popcorn at the
corner stand, the answer is still YES. If people can't find you, they
will not buy from you. It's as simple as that. Here are my Top 4
reasons why every business needs a website...
1. INCREASED VISIBILITY
More and more people nowadays search for products and services on the
Internet as compared to Yellow Pages or any other media. Just think
about the number of times you wanted to find out more about a
particular topic, and so you did a Google search. The same logic
applies here. When a
customer wants to find out more about your services, they will do an
Internet search. If they can’t find you, they move on.
2. PROFESSIONALISM
Almost every business has a website. Having one means that you are
keeping up with the times and that you are professional about your
business. It shows that you have taken the time to invest in marketing
yourself. Besides, nothing speaks more about professionalism than your
own business email (example -- john@yourbusinessname.com.au).
Using a free email service can send the wrong impression to your
clients, possible hinting that you cut corners and are more concerned
with saving a few dollars than geting the job done right.
3. LOW COST ADVERTISING
A website is a non-stop 24/7 promotion of your business. It is not
restricted by location, time or space. You can put as much information,
photos or videos as you want. You can make changes anytime you want. No
other form of advertising offers this much coverage or flexibility.
Compare this to an ad in a local paper that probably costs 100x more,
is restricted to a limited time and is only distributed in a small
locality. The Internet is global and is only restricted by your
imagination.
4. AROUND THE CLOCK AVAILABILITY
Your website is your hardest working employee. It is available 24 hours
a day, 365 days a year. It doesn’t get sick or take holidays. It
provides your potential customers with information on your products and
services, as well as gathers feedback and orders, while you sleep. You
can put contact form, order forms, and even a shop online cart, and
these will all work in the background while you do other things.
I can probably name a few more, but I would say these are the 4 core
points of why every business needs a website. So what are you
waiting for? Get that website now!
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